Let’s explore ten of the best free email marketing software and services available this year, highlighting their key features and benefits.
Email marketing remains one of the most effective ways to engage with your audience and drive business growth.
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Importance of Email Marketing
- Email marketing allows businesses to communicate directly with their audience in a personalized manner, fostering engagement and building relationships.
- It offers a high return on investment compared to traditional marketing channels, providing a cost-effective way to reach a large audience.
- Email campaigns can drive conversions and boost sales by showcasing products, promoting offers, and providing compelling calls to action.
- Regular emails with valuable content and exclusive offers help build customer loyalty and brand affinity.
- Automation features streamline marketing efforts, save time, and enable scalability as subscriber lists grow.
- Robust analytics provide insights into campaign performance, allowing for data-driven decision-making.
- Email marketing seamlessly integrates with other marketing channels, amplifying reach and providing a cohesive brand experience.
Email Marketing Software
There are numerous free email marketing software and services available that can help businesses of all sizes enhance their marketing efforts without breaking the bank.
1. Brevo
Brevo (formerly known as Sendinblue) is an all-in-one marketing platform that includes email marketing as one of its core features. With the free plan, you can create visually appealing emails, automate campaigns, and segment your audience.
The free plan allows the below;
Monthly Sends: 9,000
Subscribers: Unlimited
This makes it an excellent choice for startups and small businesses. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $25/month.
2. Mailchimp
Mailchimp is a well-known name in the email marketing industry and offers a free plan that caters to small businesses. With Mailchimp, you can create professional email campaigns, design custom templates, automate your emails, and track campaign performance.
The free plan allows the below;
Monthly Sends: 1,000
Subscribers: 500
This makes it suitable for businesses with moderate-sized subscriber lists. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $13/month.
3. MailerLite
MailerLite is known for its simplicity and user-friendly interface. With the free plan, you can create beautiful email campaigns, automate your emails, and use advanced segmentation to target specific groups.
The free plan allows the below;
Monthly Sends: 12,000
Subscribers: 1000
It’s ideal for small businesses and bloggers. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $9/month.
4. Moosend
Moosend offers a free forever plan that includes robust email marketing features. With Moosend, you can design responsive emails, automate workflows, and access advanced reporting.
The free trial is only for 30 days;
Monthly Sends: Unlimited
Subscribers: Unlimited
This makes it to some extent suitable for growing businesses. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $9/month.
5. Benchmark Email
It offers an intuitive email builder, automation features, and advanced tracking capabilities. Additionally, Benchmark Email provides responsive customer support, ensuring that you have assistance when needed.
The free plan allows the below;
Monthly Sends: 3,500
Subscribers: 500
It is a good option for small businesses and bloggers. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $8/month.
6. Sender
Sender is a powerful email marketing platform that offers a free plan with impressive features. It provides a drag-and-drop editor, marketing automation, and detailed analytics.
The free plan allows the below;
Monthly Sends: 15,000
Subscribers: 2,500
It is a great option for businesses with a growing audience. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $8.33/month.
7. Mailjet
Mailjet offers a free plan that includes advanced email marketing functionalities. With Mailjet, you can build and personalize emails, collaborate with team members, and use segmentation to target your audience effectively.
The free plan allows the below;
Monthly Sends: 6,000
Subscribers: Unlimited
If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $15/month.
8. Omnisend
Omnisend is a popular email marketing platform designed for e-commerce businesses. While it primarily caters to paid users, it offers a free plan with limited features. The free plan includes basic email templates, segmentation, and reporting.
The free plan allows the below;
Monthly Sends: 500
Subscribers: 250
It is an excellent option for small e-commerce businesses looking to get started with email marketing. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $16/month.
9. Zoho Campaigns
Zoho Campaigns is part of the Zoho suite of business applications. It provides an easy-to-use interface, pre-designed templates, automation features, and detailed reporting. It is ideal for small businesses seeking a comprehensive email marketing solution.
The free plan allows the below;
Monthly Sends: 500
Subscribers: 250
It is an excellent option for small e-commerce businesses looking to get started with email marketing. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $16/month.
10. Aweber
AWeber is a popular email marketing software that has been serving businesses for over 20 years. It offers a comprehensive set of features and tools specifically designed for small businesses. This email marketing platform focuses on simplicity, user-friendliness, and delivering excellent results for its users.
The free plan allows the below;
Monthly Sends: 3,000
Subscribers: 500
It’s free plan with an impressive feature set, making it suitable for businesses of all sizes. If you need to extend the monthly email sends and access some other advanced, there are paid plans available starting from $12.5/month.
Summary
There are several free email marketing software and services available to help businesses effectively engage with their audience without spending a fortune. From well-known platforms like Mailchimp to up-and-coming providers like Moosend, these free options offer a range of features to suit different business needs and budgets. Whether you're a startup, small business, or blogger, these free email marketing tools can help you create professional campaigns, automate workflows, and track results, enabling you to maximize your marketing efforts and drive business growth.