10 Best CRM Software 2023 [Free & Paid]

Let’s go over the ten best CRM software for this year, considering their features, functionalities, user-friendliness, integrations, and overall value.

Managing customer relationships efficiently is vital for sustained success. Customer Relationship Management (CRM) software provides businesses with a centralized platform to streamline sales, marketing, and customer service operations, enabling them to deliver exceptional customer experiences.

What is CRM?

CRM stands for Customer Relationship Management. It refers to a business strategy and a set of practices, technologies, and tools that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of CRM is to build and maintain strong and profitable relationships with customers by understanding their needs, preferences, and behaviors. CRM systems help businesses centralize customer data, automate sales and marketing processes, track customer interactions, and provide insights for effective decision-making. By implementing CRM, businesses can enhance customer satisfaction, improve sales and marketing effectiveness, and drive long-term customer loyalty and retention.

CRM Software Comparison

Product	Great for	Starting price (/month)
HubSpot	Best CRM Software overall	$50 / free trial available
Salesforce	Best customer relationship management software for sales teams	$25 / free trial available
Pipedrive	Top CRM tool for pipeline management	$9.90 / free trial available
Freshworks	Top CRM Software with AI lead scoring	$15 / free trial available
Microsoft Dynamics 365	Good CRM system for business intelligence	$50 / free trial available
Copper	Good CRM tool to integrate with Google workspace	$29 / free trial available
Zoho CRM	Best CRM software for managing customers	$14
Agile CRM	Best CRM system for workflow automation	Free for 10 users / $8.99
Insightly	Top CRM software for analytics and reports	$29 / free trial available
SugarCRM	Best CRM Software for marketing and sales automation	$49

Best CRM Software to Boost Your Business

1. Salesforce CRM

This is widely recognized as a leader in the CRM market. It offers a robust suite of tools, including sales and marketing automation, customer service management, analytics, and a comprehensive set of integrations. Its scalability and customization options make it suitable for businesses of all sizes and industries.

What is Salesforce CRM Known for?

Extensive features: Salesforce CRM offers a comprehensive suite of features and functionalities, providing businesses with a wide range of tools to manage sales, marketing, and customer service.
Scalability: Salesforce is highly scalable and can cater to businesses of all sizes, from startups to enterprise-level organizations, allowing for growth and expansion without outgrowing the CRM system.
Customization: Salesforce provides robust customization options, allowing businesses to tailor the CRM platform to their specific needs, workflows, and industry requirements.
Integration capabilities: Salesforce offers seamless integration with numerous third-party applications, enabling businesses to connect with other systems and create a unified ecosystem for data synchronization and streamlined workflows.
Strong ecosystem: Salesforce has a vibrant ecosystem of developers, consultants, and users, providing extensive support, training resources, and a thriving community for collaboration and knowledge-sharing.
Continuous innovation: Salesforce is known for its commitment to innovation, regularly introducing new features and enhancements, ensuring businesses have access to the latest technology and industry best practices.

2. HubSpot CRM

This is a popular choice among small and medium-sized businesses. It provides a user-friendly interface, intuitive features for contact management, deal tracking, email marketing, and analytics. This CRM seamlessly integrates with other HubSpot products, offering a complete inbound marketing and sales solution.

What is HubSpot CRM Known for?

User-friendly interface: HubSpot CRM offers a clean and intuitive interface, making it easy for users to navigate and adopt the system quickly, requiring minimal training.
Seamless integration: HubSpot CRM seamlessly integrates with other HubSpot products, such as marketing automation and sales enablement tools, providing a unified ecosystem for managing marketing, sales, and customer interactions.
Free and scalable: HubSpot CRM offers a free version with robust features, making it an attractive option for small and medium-sized businesses. It also provides scalable pricing plans, allowing businesses to upgrade as their needs grow.
Inbound marketing focus: HubSpot CRM aligns with an inbound marketing approach, providing tools for lead generation, nurturing, and tracking, which complement the overall inbound marketing strategy.
HubSpot ecosystem: HubSpot offers a comprehensive ecosystem with a range of marketing, sales, and service tools, creating a seamless experience for businesses that use multiple HubSpot products.
Extensive educational resources: HubSpot provides a wealth of educational resources, including documentation, training videos, and a vibrant community, enabling users to learn and make the most of the CRM platform.

3. Zoho CRM

Zoho CRM offers an extensive set of features at an affordable price point. It provides lead and contact management, sales pipeline tracking, email marketing, analytics, and social media integration. Their mobile app ensures accessibility on the go, making it a preferred choice for remote teams.

What is Zoho CRM Known for?

Affordability: It offers competitive pricing plans, making it a cost-effective solution for businesses of all sizes, particularly for small and medium-sized enterprises.
Comprehensive feature set: It provides a wide range of features, including lead and contact management, sales pipeline tracking, email marketing, social media integration, and analytics, offering a comprehensive suite of tools for managing customer relationships.
User-friendly interface: It has a clean and intuitive interface, making it easy for users to navigate and adopt the system quickly.
Integration capabilities: it integrates with various third-party applications, enabling businesses to connect and synchronize data with other tools, streamlining workflows and ensuring data consistency.
Mobile accessibility: it offers a mobile app, allowing users to access customer data, manage tasks, and collaborate on the go, enhancing productivity and responsiveness.
Scalability: it is scalable, accommodating businesses as they grow and expand, ensuring the CRM system can meet changing needs.
Customization options: It provides customization options, allowing businesses to tailor the CRM solution to their specific requirements and workflows.

4. Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive CRM solution that integrates seamlessly with other Microsoft tools like Office 365, Power BI, and Outlook. It offers sales automation, customer service management, marketing automation, and advanced analytics capabilities. It is highly scalable and suitable for enterprises of all sizes.

What is Microsoft Dynamics 365 Known for?

Integration with Microsoft ecosystem: Dynamics 365 seamlessly integrates with other Microsoft products and services, such as Office 365, SharePoint, and Power BI, providing a unified environment and leveraging existing Microsoft investments.
Extensive functionality: Dynamics 365 offers a wide range of functionality, covering sales, customer service, marketing, field service, and more, allowing businesses to manage various aspects of customer engagement within a single platform.
Scalability and flexibility: Dynamics 365 is highly scalable and can accommodate the needs of businesses of all sizes, from small companies to large enterprises. It provides flexibility to adapt and customize the CRM solution according to specific business requirements.
Business intelligence and analytics: Dynamics 365 incorporates robust analytics and reporting capabilities, empowering users to gain insights into sales performance, customer behavior, and overall business metrics for informed decision-making.
Cloud-based deployment: Dynamics 365 is a cloud-based CRM solution, offering the benefits of accessibility, automatic updates, data security, and scalability without the need for on-premises infrastructure.
Industry-specific solutions: Microsoft provides industry-specific solutions within Dynamics 365, catering to the unique needs of sectors such as manufacturing, finance, healthcare, and retail.
AI and automation capabilities: Dynamics 365 incorporates artificial intelligence (AI) and automation features, enabling businesses to automate processes, improve productivity, and enhance customer experiences.
Microsoft support and ecosystem: Dynamics 365 benefits from Microsoft's extensive support network, resources, and a large ecosystem of partners, offering comprehensive assistance and additional services for implementation, customization, and integration.

5. Pipedrive

Pipedrive is a user-friendly CRM software designed specifically for sales teams. Its visual pipeline management allows users to track deals and prioritize activities effectively. It offers integrations with popular third-party apps, making it easy to streamline workflows and improve sales productivity.

What is Pipedrive Known for?

Intuitive and user-friendly interface: Pipedrive offers a clean and intuitive interface, making it easy for users to navigate and quickly adopt the CRM system.
Sales-focused features: Pipedrive is designed with a strong focus on sales management, providing tools for pipeline management, deal tracking, and sales forecasting to help businesses effectively manage their sales processes.
Customization options: Pipedrive allows users to customize the CRM system to match their specific sales workflows and preferences, ensuring a tailored solution that aligns with their business needs.
Activity-based selling approach: Pipedrive follows an activity-based selling methodology, emphasizing actionable tasks and activities to move deals forward, ensuring better sales performance and follow-up.
Integration capabilities: Pipedrive integrates with a variety of third-party applications, enabling businesses to connect and synchronize data with other tools, streamlining workflows and ensuring data consistency.
Mobile app and accessibility: Pipedrive offers a mobile app that allows users to access and manage their sales pipeline, contacts, and activities on the go, facilitating remote work and enhanced productivity.
Reporting and analytics: Pipedrive provides reporting and analytics features that offer insights into sales performance, deal conversion rates, and individual salesperson performance, enabling data-driven decision-making.
Competitive pricing: Pipedrive offers competitive pricing plans, making it an affordable option for businesses, particularly small and medium-sized enterprises.

6. Freshworks CRM

Freshworks CRM (formerly Freshsales) provides an intuitive and feature-rich platform for sales and marketing teams. It offers contact and deal management, email tracking, lead scoring, and AI-based sales automation. It's built-in phone and email capabilities facilitate seamless communication with prospects and customers.

What is Freshworks CRM Known for?

360-degree customer view: Freshworks CRM provides a comprehensive view of customer interactions, enabling businesses to understand customer behavior, preferences, and history to personalize engagements effectively.
Unified platform: Freshworks CRM offers a unified platform that combines sales, marketing, and customer service capabilities, fostering collaboration and ensuring a seamless customer experience across departments.
AI-powered lead scoring and automation: Freshworks CRM incorporates artificial intelligence (AI) capabilities for lead scoring and automation, helping businesses prioritize leads, automate repetitive tasks, and optimize sales processes.
Easy customization: Freshworks CRM allows businesses to customize the CRM system with ease, tailoring it to their specific workflows and requirements without the need for extensive technical expertise.
Omnichannel communication: Freshworks CRM enables businesses to engage with customers through multiple channels, including email, phone, chat, and social media, ensuring consistent and efficient communication.
Integration capabilities: Freshworks CRM integrates with a wide range of third-party applications, allowing businesses to connect and synchronize data with other tools, enhancing productivity and data consistency.
Affordable pricing: Freshworks CRM offers competitive pricing plans, making it a cost-effective solution for businesses, especially small and medium-sized enterprises.
Customer support: Freshworks CRM provides reliable customer support with quick response times, ensuring businesses have the assistance they need to maximize the value of the CRM system.

7. SugarCRM

SugarCRM is an open-source CRM solution that offers a high level of flexibility and customization. It provides sales automation, customer service management, marketing automation, and collaboration tools. It's open architecture allows businesses to tailor the software to their specific needs.

What is SugarCRM Known for?

Open-source flexibility: It is an open-source CRM platform, providing businesses with the flexibility to modify and customize the system according to their specific needs and requirements.
Robust customization options: SugarCRM offers extensive customization options, allowing businesses to tailor the CRM solution to their unique workflows, processes, and industry-specific needs.
Flexible deployment options: SugarCRM provides both on-premises and cloud-based deployment options, offering businesses the choice to select the deployment method that aligns with their preferences and IT infrastructure.
Powerful workflow automation: SugarCRM enables businesses to automate repetitive tasks and streamline workflows, improving efficiency and productivity.
Advanced reporting and analytics: SugarCRM offers robust reporting and analytics features, providing businesses with insights into sales performance, customer behavior, and overall business metrics for informed decision-making.
Scalability: SugarCRM is scalable and can grow alongside businesses, accommodating their evolving needs and ensuring the CRM system can support increasing data and user requirements.
Integration capabilities: SugarCRM integrates with various third-party applications and systems, allowing businesses to connect and synchronize data, enhancing collaboration and data consistency.
Community support: SugarCRM benefits from an active and supportive community of users and developers, offering resources, forums, and extensions that extend the functionality of the CRM platform.

8. Agile CRM

Agile CRM is a comprehensive CRM software that combines sales, marketing, and customer service functionalities. It offers contact management, lead scoring, email campaigns, social media integrations, and helpdesk ticketing. It's robust automation features help businesses streamline processes and nurture customer relationships.

What is Agile CRM known for?

All-in-one solution: Agile CRM offers a comprehensive suite of features, including contact management, email marketing, social media integration, project management, telephony, and more, providing businesses with a centralized platform for managing various aspects of customer relationships.
Marketing automation capabilities: Agile CRM incorporates powerful marketing automation features, allowing businesses to create personalized campaigns, automate workflows, and nurture leads effectively.
Affordable pricing: Agile CRM offers competitive pricing plans, making it a cost-effective choice for businesses, especially small and medium-sized enterprises.
Easy integration: Agile CRM seamlessly integrates with popular third-party applications, such as Google Suite, Office 365, and social media platforms, enabling businesses to connect and synchronize data across different systems.
Responsive customer support: Agile CRM provides responsive customer support, with quick response times and assistance to help businesses maximize the value of the CRM system.
Scalability: Agile CRM is scalable and can accommodate the growth of businesses, ensuring the CRM system can support increasing data and user requirements.

9. Copper CRM

Copper (formerly ProsperWorks) is a CRM software designed for Google Workspace users. It seamlessly integrates with Gmail and Google Calendar, allowing users to manage contacts, track deals, and automate tasks within their familiar Google environment. Copper offers a user-friendly interface and provides essential CRM features for small businesses.

What is Copper known for?

Seamless G Suite integration: It integrates seamlessly with G Suite, providing a seamless experience for users who heavily rely on Google's productivity tools, such as Gmail, Calendar, and Google Drive.
User-friendly interface: Copper offers a user-friendly and intuitive interface, making it easy for users to navigate and quickly adopt the CRM system without extensive training.
Automated data entry: Copper automatically captures and populates contact and lead information, reducing manual data entry and saving time for sales teams.
Relationship tracking: Copper focuses on relationship tracking, providing visibility into interactions, emails, and meetings, enabling users to build stronger customer relationships.
Email automation and tracking: Copper offers email automation and tracking features, allowing users to send personalized email templates, track hi email opens, clicks, and engagement directly within the CRM.
Sales pipeline management: Copper provides a visual sales pipeline, enabling users to track deals, set reminders, and monitor progress, improving sales forecasting and performance.
Mobile app and accessibility: Copper offers a mobile app for iOS and Android, enabling users to access customer data, manage tasks, and stay productive on the go.
Collaboration and team management: Copper facilitates collaboration and team management through shared contacts, tasks, and communication, enhancing productivity and alignment within sales teams.

10. Insightly

Insightly is a powerful CRM solution designed for small businesses and growing teams. It offers contact management, project management, email marketing, and reporting capabilities. It's project management features make it particularly suitable for businesses that require CRM and project collaboration in one platform.

What is Insightly known for?

User-friendly interface: It offers a clean and intuitive interface, making it easy for users to navigate and quickly adopt the CRM system.
Project and task management: Insightly includes robust project and task management capabilities, allowing businesses to track and manage projects alongside customer relationships.
Integration capabilities: Insightly integrates with various third-party applications, such as G Suite, Office 365, and popular business tools, providing seamless data synchronization and workflow automation.
Relationship linking: Insightly allows users to link relationships between contacts, organizations, and opportunities, providing a holistic view of the customer network and improving sales collaboration.
Customization options: Insightly offers customization options, enabling businesses to tailor the CRM system to their unique workflows and requirements.
Email tracking and templates: Insightly provides email tracking functionality, allowing users to track email opens and link communications to specific contacts. It also offers customizable email templates for efficient and consistent communication.
Mobile app and accessibility: Insightly provides a mobile app for iOS and Android, enabling users to access and manage customer data, tasks, and activities on the go, enhancing productivity and responsiveness.

Summary

Proper selection of the right CRM software is a crucial decision that can significantly impact your business's efficiency, productivity, and customer satisfaction. The ten CRM software options highlighted in this guide offer a range of features and capabilities to meet various business needs. Whether you're a small startup, a mid-sized organization, or an enterprise, there is a CRM software solution to enhance your customer relationship management processes. Consider your business requirements, budget, scalability, and integration possibilities when making your decision. By leveraging the power of CRM software, you can streamline your operations, nurture customer relationships, and drive growth this year and beyond.