Social media sharing is one of the fastest ways to get your website indexed. Many businesses today use social media to a major online marketing strategy to reach potential customers and they end up expanding their business reach.
Well, i spend most of my day either browsing through Facebook, google plus or instagram, looking for something interesting, meeting new people or contributing. This is something most of us do this too.
In this developing world we live in, having social media accounts for your business will enable you reaching a lot of people without even leaving the comfort of your home.
With the right strategy, content marketing on social media sites tend to spread like wild fire. If you write quality and detailed content, followers would most likely like or share it with their friends.
And because there are many social media sites out there, I have compiled the seven best social media platforms that would vastly increase the traffic and enable you rank better in search engines.
Best social media platforms to increase traffic.
The social media sites i will be mentioning have a huge amount of active users. Their importance cannot be over emphasized and can be used to your advantage.
1. Facebook
Facebook is hands down the most popular social media platform online. What i am trying to say is, who ever has access to the internet is most likely has a Facebook account. According to statistics, the amount of opt-in users increases by 19% year after year.
As the largest social media platform, Facebook remains a top choice for businesses to promote their websites. With its diverse user base, Facebook allows you to reach a wide audience by creating a dedicated business page or group. Utilize engaging content, such as articles, videos, and images, and leverage Facebook's advertising capabilities to maximize your reach.
Additionally, Facebook Groups provide a valuable opportunity to connect with like-minded individuals and foster meaningful discussions around your niche, driving traffic to your website in the process.
How to use Facebook to promote your brand
- Go to your Facebook profile and create a Facebook page. Include a unique profile and cover photo of your brand.
- The display name and username should be that of your brand. Go to edit settings > page info - add website and description.
- Under edit page, You can edit the tab or option that appears on your page to what you want viewers to see. You decide to add tabs such review, events,offers and so on or a contact or message button linking back to your website.
- Under edit settings > page roles, you can add more users to help you mange the page to increase engagement. The added users can be given roles such as; editor, administrator, moderator, advertiser, or analyst.
Increase page likes
- Invite friends and family to like your page.
- Link a group to your page.
- Not still getting enough likes? you can always use the promote option to run facebook campaigns to increase your reach to active targeted audience.
2. YouTube
As the leading video-sharing platform, YouTube presents a significant opportunity for businesses to engage with their audience and drive website traffic. By creating high-quality and informative videos related to your niche, optimizing video titles and descriptions with relevant keywords, and including your website's link in the video description, you can attract viewers to visit your website for more information.
Collaborating with other YouTubers and utilizing YouTube ads further enhances your reach and website traffic.
How to use YouTube to promote your brand
- You create useful content online, how about you transform them into videos. Many bloggers owe their success to YouTube generated traffic especially Neil Patel.
- Use keyword rich and appealing titles, include relevant tags your videos to gain more exposure.
- Embed your videos into your blog post as a further resource for readers.
- Share videos to your other social media channel to increase views.
3. Twitter
Known for its real-time nature and concise messaging, Twitter enables businesses to share updates, industry news, and valuable content with their audience. By crafting compelling tweets with relevant hashtags, retweeting influential accounts, and engaging in conversations, you can expand your reach and drive traffic to your website. Moreover, Twitter's advertising features, such as promoted tweets and trends, offer additional avenues to target specific audiences and increase website traffic.
How to use Twitter to promote your brand
- Sign up on twitter and choose a username unique to your brand. Mine is @schoolterritory
- Add other details to your profile, such as business photos, cover photos and you website link.
- Post a tweet at least 3 times a week with relevant hashtags.
- Be active, connect with popular people of your niche. Also follow their followers.
4. Pinterest
As a visually-driven platform, Pinterest allows businesses to curate and share content in the form of images or "pins." By creating visually appealing boards, utilizing relevant keywords and descriptions, and incorporating your website's link in each pin, you can drive traffic to your website. Pinterest also provides advertising options, such as promoted pins, to boost your content's visibility and increase website visits.
How to use Pinterest to promote your brand
- Sign up > Add profile details > Verify website on pinterest.
- Link other social media accounts to pinterest, so when you pin new images it automatically shares to that account.
- Create vertical images to share to pinterest.
- Create boards with keywords common to your industry.
5. LinkedIn
While primarily a professional networking platform, LinkedIn provides immense opportunities for businesses to generate website traffic. By optimizing your personal and company profiles, sharing insightful articles, participating in relevant groups, and leveraging LinkedIn's publishing platform, Pulse, you can position yourself as an industry expert and attract users to your website.
LinkedIn Ads also enable targeted promotion, ensuring your content reaches the right audience.
How to use LinkedIn to promote your brand
- Sign up on LinkedIn.
- Include profile details unique to your brand
- Join groups and communities.
- Search relevant keywords to find and follow people the have same interest as you.
6. Instagram
Primarily focused on visual content, Instagram offers a dynamic platform to showcase your brand and products. By posting eye-catching images and videos, utilizing relevant hashtags, and engaging with your followers, you can drive traffic to your website through the link in your bio or by incorporating swipe-up links in Instagram Stories. Collaborating with influencers or utilizing Instagram's advertising options can further amplify your website's visibility.
How to use Instagram to promote your brand
- In my opinion, it is better to use your face as profile picture to represent your brand.
- Share clear and appealing pictures.
- Use hash tags (like on twitter) to reach a larger audience.
After you have successfully created accounts on these social media site, start building an audience by been active.
Also start sharing your content and increase your daily traffic.
Take note
- Be active: Socialise more, like other posts, comment on other peoples post, engage and so on.
- Have a strategy: The key here is to grow your social media audience and boost traffic. Draft out a plan on how you intend to do that.
- Use creative videos/images: start making your own images and videos that you can easily share on these social media sites.
- Use hashtags (#) when necessary.
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